Jony Ive’s Ferrari interior design…

02.09.2026

It's not quite what an Apple Car would have been on the outside, but the forthcoming Ferrari Luce looks a lot like it on the inside — and rather like

It’s not quite what an Apple Car would have been on the outside, but the forthcoming Ferrari Luce looks a lot like it on the inside — and rather like CarPlay Ultra.

Ferrari car cockpit with sporty steering wheel, digital instrument cluster, right-side touchscreen showing speed and power, analog clock, and sleek black interior controls and vents

The Jony Ive-designed dashboard in the Ferrari Luce — image credit: Ferrari

As soon as Jony Ive left Apple in 2019 to form his LoveFrom company with Marc Newson, the two were contacted by Ferrari. It then took until 2021 before a formal deal was struck, but now the results of that partnership are being unveiled with the Ferrari Luce.

According to Engadget, It’s still only a partial reveal ahead of the car’s full launch that’s expected in May. But while no details of pricing or availability have been announced yet, Jony Ive has been showing off the car interior he designed — and talking about the problems.

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