Another analyst has jumped on the bandwagon believing Apple won’t be increasing the cost of the iPhone 18 Pro and Pro Max, with pricing expected to be the same despite intense memory pressures.
iPhone 17 Pro, which the iPhone 18 Pro should look like this fall
The tech industry’s current memory problem of rising prices, caused in part by the increase in AI infrastructure, is creating a problem for manufacturers of consumer devices. However, Apple seems to be insulated from the industry’s woes of memory costs for the moment, and it may not be a big problem for the 2026 iPhone releases.
In a note to investors, analyst Jeff Pu of GF Securities says Apple is working on managing the cost of production to avoid price rises. His supply chain sources say this includes negotiations with memory providers such as Samsung and SK Hynix to secure favorable terms, despite DRAM and NAND chip prices soaring.
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