Macworld It seems like we’ve been waiting forever, but the first Apple keynote of 2023 is finally here—and it’s a big one. We’re expecting a ton of announcements at WWDC 2023, from the unveiling of iOS 17 and macOS 14 to the launch of Apple’s first mixed-reality headset. Here are the latest rumors we’re hearing leading up to the event. Apple building demo structures: Bloomberg’s Mark Gurman reports that Apple has built “two demonstration areas” ahead of today’s event. According to the report, one is inside the Steve Jobs Theater as usual, but Apple has also prepared a second temporary structure exclusively for demoing the headset. No more ‘Hey Siri’: Gurman reports that Apple’s may drop the “Hey” from its…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple has built a large structure at Apple Park for controlled heads-on demos of its forthcoming XR headset on Monday, June 5th, Bloomberg News‘ Mark Gurman reports via Twiter. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Mark Gurman via Twitter: It sounds like Apple will also have a hands-on area in the Steve Jobs Theater – open to developers — for after the keynote — in addition to headset building. The keynote will be played in the same spot as last year but there is a new shade to cover people and prevent sunburns. – Apple has built a large structure on the Apple Park campus to provide controlled hands-on demos of the device to some…

Apple turned the iPod into a status symbol. A headset might be a taller order. | Photo by Justin Sullivan / Getty Images ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple’s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales. But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,”…

Free for all developers, Apple’s Worldwide Developers Conference (WWDC) will take place in an online format from June 5th through 9th, with an opportunity for developers and students to celebrate in person at a special experience at Apple Park on opening day. The biggest and most exciting WWDC to date launches with a first look at exciting updates coming to Apple platforms later this year. The keynote presentation takes place on June 5th at 10 a.m. PDT / 1 p.m. EDT. The keynote address will be available via apple.com, the Apple Developer app, the Apple TV app, and YouTube, with on-demand playback available after the conclusion of the stream. The packed week of events and activities will help developers learn…