Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically expand the market.An Apple Store logoAhead of Apple's WWDC announcements on June 5, 2023, Morgan Stanley says it is now including estimates of Apple AR headsets in its overall prediction model for the company. As a consequence, its expectations for the headset means that it has increased its target price from $185 to $190. Read more...

Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically expand the market.An Apple Store logoAhead of Apple's WWDC announcements on June 5, 2023, Morgan Stanley says it is now including estimates of Apple AR headsets in its overall prediction model for the company. As a consequence, its expectations for the headset means that it has increased its target price from $185 to $190. Read more...

Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically expand the market.An Apple Store logoAhead of Apple's WWDC announcements on June 5, 2023, Morgan Stanley says it is now including estimates of Apple AR headsets in its overall prediction model for the company. As a consequence, its expectations for the headset means that it has increased its target price from $185 to $190. Read more...

Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality.AI represents a huge opportunity to elevate Apple's products and experiences for billions of people globally. Apple's Learning Technology Group is looking for Machine-Learning engineers with a background and/or interest in Conversational and Generative AI! You will be leveraging innovative models to build applications on top of Apple's most advanced technologies, while developing your expertise…

Apple plans to expand and revitalize its worldwide chain of retail stores, pushing deeper into China and other parts of Asia while revitalizing established locations in America and Europe. Mark Gurman for Bloomberg News: Through 2027, the iPhone maker is discussing opening 15 new stores across the Asia-Pacific region, five locations in Europe and the Middle East, and four additional outlets in the US and Canada, according to people with knowledge of the deliberations. The company is also aiming for six revamped or relocated stores in Asia, nine in Europe and 13 in North America, said the people, who asked not to be identified because the matter is private. In total, the company is proposing 53 new, relocated or remodeled…

Apple this week announced the App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022, building on developers’ track record of strong, resilient growth, an independent study by economists from Analysis Group found. The App Store continues to create incredible opportunity for developers around the world, with more than 90 percent of the billings and sales accruing solely to developers and businesses of all sizes — without any commission paid to Apple. Additionally, new analysis from the Progressive Policy Institute found the iOS app economy now supports more than 4.8 million jobs across the U.S. and Europe, with approximately 2.4 million in each region. Today, developers on the App Store have more ways than ever to monetize…