Apple is expected to debut a mixed-reality headset at WWDC 2023 on June 5th, and while initial sales are expected to be limited, a BofA analyst says the launch could be a “game-changing” event. Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Emily Bary for MarketWatch: Yes, Apple’s rumored mixed-reality headset is expected to set you back $3,000, and projections for initial sales aren’t particularly high. But the prospect of a splashy new device launch has BofA Securities analyst Wamsi Mohan asking whether the upcoming WWDC developer conference will be a “game-changing one.” “Although the lackluster uptake of the AR/VR (augmented reality/virtual reality) market and the transitory enthusiasm about the metaverse create a backdrop of challenges, it…

Apple’s latest iPad Air might not be as cheap as the newer entry-level model, but it’s still a better value. | Photo by Amelia Holowaty Krales / The Verge Apple’s annual Worldwide Developers Conference may be right around the corner, but we’re not expecting to see a ton of news on the tablet front outside of the next iteration of iPadOS. That means now is as good a time as any to pick up Apple’s latest iPad Air, which is currently matching its all-time low of $499.99 ($100 off) at Amazon and Best Buy in the 64GB / Wi-Fi configuration. Apple’s midrange tablet, in our eyes, is the best iPad for most people. The 2022 fifth-gen Air packs in a…

Macworld Officially Apple hasn’t told us what it will be announcing at WWDC 2023 on June 5, but there are clues if you know where to look. The latest and most blatant of these is the fact that a number of XR (or ‘extended reality’) publications have been invited to the keynote for the first time. On Tuesday, the industry news site Road To VR revealed that it had been invited to attend Apple’s summer event in person, and that fellow XR site UploadVR had too. Neither site has gone to WWDC previously, and the former notes that “Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D.” XR encompasses…

Ahead of WWDC 2023 next month, the finalists for this year's Apple Design Awards have been revealed online. Apple says the awards "recognize and celebrate the art, craft, creativity, and technical expertise of Apple's developer community." This year's Apple Design Award winners will be revealed to the public via the Apple Developer app and website on June 5 at 6:30 p.m. Pacific Time following a ceremony at WWDC. The full list of finalists is on Apple's website, with categories including Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Developers invited to attend the special day at Apple Park on June 5 will be able to attend the Apple Design Awards ceremony. Winners receive a unique keepsake…

Two weeks before WWDC 2023, Apple has announced the finalists for its annual Design Awards spanning six categories.Apple App Store logoApple has revealed the list of nominees for the 2023 Apple Design Awards. As is par for the course, the company is highlighting several different apps across different categories, including "Delight and Fun", "Inclusivity", "Social Impact", and others. Read more...

Two weeks before WWDC 2023, Apple has announced the finalists for its annual Design Awards spanning six categories.Apple App Store logoApple has revealed the list of nominees for the 2023 Apple Design Awards. As is par for the course, the company is highlighting several different apps across different categories, including "Delight and Fun", "Inclusivity", "Social Impact", and others. Read more...