Apple is one of the most successful technology companies in the world, and its company culture is a big part of that success. Apple's culture is characterized by a focus on innovation, customer service, and employee satisfaction. Innovation Apple is known for its innovative products, such as the iPhone, iPad, and Mac. The company has a strong commitment to innovation, and it encourages employees to think outside the box and come up with new ideas. Apple also invests heavily in research and development, which helps it stay ahead of the competition. (more…)

Both the M2 Max and M2 Ultra-powered versions of the Mac Studio are discounted this weekend. | Photo by Amelia Holowaty Krales / The Verge It’s a good week for Apple aficionados looking to score some good deals on Apple’s newest computers. Not only is the 15-inch MacBook Air on sale for $100 off at Amazon and B&H Photo, but we’re also seeing the first notable discount on Apple’s latest Mac Studio. Right now, Expercom – an Apple-authorized retailer – is selling the new M2 Max-powered desktop machine starting at $1,899.05 ($100 off) with 32GB of RAM, 512GB of storage, a 12-core CPU, and a 30-core GPU. If you’re looking for even more power, you can buy the M2 Ultra…

Choosing a new Mac often involves consideration of the many Apple silicon chips now on offer, so our comprehensive guide covers their generations, variations, performance benchmarks, and future prospects to help you decide which is best for you. After iterating for over a decade in the iPhone and iPad, Apple in 2020 brought its custom silicon chip technology to the Mac, enabling major performance and power efficiency improvements. Since then, Apple silicon has expanded to every Mac model, spurring new designs and capabilities that were previously impossible. Understanding the distinctions between Apple silicon chips will help you make an informed decision when selecting the right Mac for your needs. There have been two generations of Apple silicon for the Mac,…

Twitter appears to be unhappy with the runaway success of Threads, Meta's Twitter alternative that launched last night. Threads has amassed more than 30 million users in under 24 hours, making it the biggest threat to Twitter to date. According to Semafor, Twitter lawyer Alex Spiro yesterday sent Meta CEO Mark Zuckerberg a letter [PDF] accusing Meta of "systemic, willful, and lawful misappropriation of Twitter's trade secrets and other intellectual property." Twitter claims that Meta hired "dozens" of former Twitter employees that "had and continue to have access to Twitter's trade secrets and other highly confidential information." The company further says that the employees "improperly retained Twitter documents and electronic devices," and that Meta took advantage of this to have…

Apple supplier Taiwan Semiconductor Manufacturing Company today confirmed to TechCrunch that it recently suffered a data breach. TSMC is responsible for creating all of the A-series and M-series chips used in Apple devices. A TSMC spokesperson said that a "cybersecurity incident" caused data "pertinent to server initial setup and configuration" to leak, but TSMC customer information was not impacted."Upon review, this incident has not affected TSMC's business operations, nor did it compromise any TSMC's customer information. After the incident, TSMC has immediately terminated its data exchange with this concerned supplier in accordance with the Company's security protocols and standard operating procedures."Data from TSMC was listed on the LockBit ransomware gang's website on Thursday, with LockBit demanding $70 million to prevent…

Apple’s chipmaker partner TSMC has confirmed that it was impacted by a data breach on one of its third-party suppliers. As reported by TechCrunch, the ransomware group LockBit claimed responsibility for the breach and is demanding a ransom payment of $70 million not to leak the stolen data. more… The post Apple supplier TSMC hit by data breach, ransomware group demanding $70 million payment appeared first on 9to5Mac.