Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life, and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop. Only possible with Apple silicon, the 15-inch MacBook Air is the world’s best 15-inch laptop. It comes in four gorgeous finishes, including starlight, space gray, silver, and midnight. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. the 15-inch MacBook Air…

Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life, and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop. Only possible with Apple silicon, the 15-inch MacBook Air is the world’s best 15-inch laptop. It comes in four gorgeous finishes, including starlight, space gray, silver, and midnight. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. the 15-inch MacBook Air…

Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life, and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop. Only possible with Apple silicon, the 15-inch MacBook Air is the world’s best 15-inch laptop. It comes in four gorgeous finishes, including starlight, space gray, silver, and midnight. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. the 15-inch MacBook Air…

With Apple having announced a new Mac Studio with the exact same chipset, it seemed clear that the 2023 Mac Pro market would be pretty small – if not dead on arrival. Talking to pro Mac users with demanding needs, it seems that the 16-inch MacBook Pro has also cannibalized much of its market… more… The post Mac Pro market even smaller than expected, as high-end pros choose 16-inch MBP appeared first on 9to5Mac.

Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

Apple earlier this month introduced the new Mac Studio featuring M2 Max and the new M2 Ultra chips, delivering a huge boost in performance and enhanced connectivity in its compact design. Mac Studio front (top image) and rear Featuring up to 192GB of unified memory, Mac Studio with M2 Ultra has far more memory than the most advanced workstation graphics cards, taking on demanding workloads other systems can’t even process. Mac Studio with M2 Max is up to 50 percent faster than the previous-generation Mac Studio and 4x faster than the most powerful Intel-based 27-inch iMac. It features a 12-core CPU, up to a 38-core GPU, and up to 96GB of unified memory with 400GB/s of memory bandwidth. Mac Studio…