Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple has built a large structure at Apple Park for controlled heads-on demos of its forthcoming XR headset on Monday, June 5th, Bloomberg News‘ Mark Gurman reports via Twiter. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Mark Gurman via Twitter: It sounds like Apple will also have a hands-on area in the Steve Jobs Theater – open to developers — for after the keynote — in addition to headset building. The keynote will be played in the same spot as last year but there is a new shade to cover people and prevent sunburns. – Apple has built a large structure on the Apple Park campus to provide controlled hands-on demos of the device to some…

Apple's long-awaited mixed-reality headset launch on Monday will be a "risky endeavor" for the company, a leaker claims, but "design quirks" will be worked through in future revisions as the offering is refined over the coming years.A render of a potential Apple headset [AppleInsider]After years of development and speculation, there is a general consensus among rumor-watchers that Apple will finally show off its AR and VR-capable headset during the WWDC keynote on Monday. Read more...

Apple's long-awaited mixed-reality headset launch on Monday will be a "risky endeavor" for the company, a leaker claims, but "design quirks" will be worked through in future revisions as the offering is refined over the coming years.A render of a potential Apple headset [AppleInsider]After years of development and speculation, there is a general consensus among rumor-watchers that Apple will finally show off its AR and VR-capable headset during the WWDC keynote on Monday. Read more...

Apple's long-awaited mixed-reality headset launch on Monday will be a "risky endeavor" for the company, a leaker claims, but "design quirks" will be worked through in future revisions as the offering is refined over the coming years.A render of a potential Apple headset [AppleInsider]After years of development and speculation, there is a general consensus among rumor-watchers that Apple will finally show off its AR and VR-capable headset during the WWDC keynote on Monday. Read more...

Apple at its upcoming WWDC 2023 Apple Park event plans to provide some developers and attendees with an opportunity to try out the new AR/VR headset following its announcement, according to Bloomberg's Mark Gurman. Apple headset concept by Marcus Kane Apple built a new "structure" at the ‌Apple Park‌ campus that is designed to provide controlled hands-on demos of the headset. The test area is at the basketball courts at ‌Apple Park‌, near the fitness center available to employees. Demonstrations will be given to members of the media and some developers at the event, but this area will be used for hands-on experiences throughout the summer. Apple may invite developers to ‌Apple Park‌ on an ongoing basis to allow them…