Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality.AI represents a huge opportunity to elevate Apple's products and experiences for billions of people globally. Apple's Learning Technology Group is looking for Machine-Learning engineers with a background and/or interest in Conversational and Generative AI! You will be leveraging innovative models to build applications on top of Apple's most advanced technologies, while developing your expertise…

Macworld I recently squawked about how the Mac has taken a back seat at Apple’s Worldwide Developers Conference, and as a fan of the Mac, I wish Apple would do more Mac stuff. Apparently, my prayers have been answered! According to Bloomberg’s Mark Gurman, “several new Macs” will be one of the “three major focus areas” at the WWDC keynote on June 5. Several? What could those new Macs be? It’s not too hard to figure out, based on Apple’s release cycles. Mix that info with what’s been rumored, and we can come up with what Macs we could see at WWDC. Here’s a list, in order of likelihood. 15-inch MacBook Air This new model has been rumored so much…

Macworld June is always a big month for Apple enthusiasts. WWDC always starts off the month with a look at all the new operating system updates coming to your iPhone, iPad, Mac, Apple Watch, and Apple TV in the fall, and developers get an early beta version right away. The unveiling of iOS 17, macOS 14, and watchOS 10 would be exciting enough, but Apple also often releases new products at WWDC, and this year we expect a new 15-inch Macbook Air. We might see updates to the Mac Studio as well and perhaps even, finally, a peek at the Mac Pro powered by Apple Silicon. This year is expected to be a WWDC for the history books, though. Just…

Apple today seeded the second betas of upcoming iOS 16.6 and iPadOS 16.6 updates to public beta testers, allowing non-developers to test out the software head of its official launch. The public betas come just a day after Apple provided the second betas to developers. Those who have signed up their accounts for Apple's free beta testing program can enable the beta by opening up the Settings app, going to General, selecting Software Update, tapping on Beta Updates, and selecting the iOS 16 Public Beta option. iOS 16.6 seems to be a relatively minor update, although Apple does appear to be laying the groundwork for the launch of the previously announced iMessage Contact Key Verification feature. Development on ‌iOS 16‌…

Apple this week announced the App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022, building on developers’ track record of strong, resilient growth, an independent study by economists from Analysis Group found. The App Store continues to create incredible opportunity for developers around the world, with more than 90 percent of the billings and sales accruing solely to developers and businesses of all sizes — without any commission paid to Apple. Additionally, new analysis from the Progressive Policy Institute found the iOS app economy now supports more than 4.8 million jobs across the U.S. and Europe, with approximately 2.4 million in each region. Today, developers on the App Store have more ways than ever to monetize…

Apple this week announced the App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022, building on developers’ track record of strong, resilient growth, an independent study by economists from Analysis Group found. The App Store continues to create incredible opportunity for developers around the world, with more than 90 percent of the billings and sales accruing solely to developers and businesses of all sizes — without any commission paid to Apple. Additionally, new analysis from the Progressive Policy Institute found the iOS app economy now supports more than 4.8 million jobs across the U.S. and Europe, with approximately 2.4 million in each region. Today, developers on the App Store have more ways than ever to monetize…