Apple's Advanced Data Protection for iCloud feature uses end-to-end encryption to provide the highest level of cloud data security that Apple offers. Here's everything you need to know about enabling it on your devices. The encrypted security feature gives you the choice to further protect your important iCloud data, including iCloud Backup, Photos, Notes, and more. Apple's use of end-to-end encryption means the vast majority of your most sensitive iCloud data can only be decrypted on your trusted Apple devices where you're signed in with your Apple ID account, ensuring that the data remains secure even in the case of a data breach in the cloud. In other words, no-one – not even Apple – can access your data except you.…

The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post. The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before seen in any other democratic country. The order came by way of a "technical capability notice," a document sent to Apple by the Home Secretary, ordering it to provide access under the sweeping UK Investigatory Powers Act (IPA) of 2016. Critics have labeled it the "Snooper's Charter," as it authorizes law enforcement to compel assistance from companies when…

In an ever-evolving technological landscape, the ability to adapt to changing consumer needs is paramount for any company's long-term success. Apple, renowned for its innovation and consumer-centric approach, faces the challenge of staying ahead of the curve in meeting the demands of its diverse user base over the next decade. From advancements in AI to sustainability initiatives, here's how Apple could navigate the shifting tides of consumer preferences: (more…)

In the fast-paced realm of technology, few companies have left a mark as indelible as Apple. With a storied history of innovation and a commitment to pushing the boundaries, Apple is poised to play a pivotal role in shaping the next 10 years of the technology industry. (more…)

Advanced Data Protection encrypts many types of iCloud data: photos, notes, backups and more. Here’s how to activate the feature. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

In an era dominated by technology and interconnectedness, the safeguarding of personal information has become a critical concern for individuals and corporations alike. Apple Inc., a global leader in innovation, has consistently positioned data privacy and security as foundational principles, distinguishing itself in a landscape often plagued by breaches and cyber threats. (more…)