On June 5th, to kick off WWDC 2023, Apple is expected to reveal the company’s long-awaited move into the mixed reality With its “Reality One” XR headset. One of three potential options will determine its initial success. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Ewan Spence for Forbes: First, Apple may have found an absolute game-changer of a scenario that elevates the Apple Hheadset into a must-have product. I think it’s unlikely that Apple has a global killer app… there are smart minds at work for every headset manufacturer, and they have just as much smarts as Apple’s staff. Then there’s the most likely possibility: Apple doesn’t have anything significant. Instead of coming out with a…

Digging up the story about thousands of buried, unsold Lisa computers led to an interesting story about sabotage, Steve Jobs, and more.Steve Jobs with an Apple LisaNot all icons shine for the right reasons. Apple's Lisa computer, for example, is the company's most iconic failure, a product left behind by the Mac. Read more...

Digging up the story about thousands of buried, unsold Lisa computers led to an interesting story about sabotage, Steve Jobs, and more.Steve Jobs with an Apple LisaNot all icons shine for the right reasons. Apple's Lisa computer, for example, is the company's most iconic failure, a product left behind by the Mac. Read more...

Watch the full documentary now. Last December, along with a Verge video crew, I found myself wandering across a snowy mountain of garbage in Logan, Utah. Everyone we’d talked to told us that Logan was a gorgeous place to visit pretty much anytime except the dead of winter. They also told us the landfill wasn’t the most pleasant place to explore at any time of year. The landfill in the dead of winter was a real one-two punch — though the cold probably helped with the smell a little. But the landfill held a piece of a puzzle that had nagged at us for months: the fate of the Lisa, Apple’s most iconic failure. In September 1989, according to a…

Macworld WWDC 2023 is just around the corner and it’s time for the annual exercise where we figuratively handcuff our wrists to our ankles and attempt to pull off an interpretive dance meant to indicate what we think Apple will announce. This is not an exhaustive list, even if it’s a little exhausting how much we’ve talked about some of this already. What to expect WWDC is, of course, always going to have a preview of the upcoming operating systems. You’ll get a preview of the new versions of macOS, iOS, iPadOS, and at least a tired admission that tvOS continues to be an operating system in their lineup. The bulk of the time will likely be spent on the…

Apple’s oft-rumored mixed-reality headset, which the company is expected to reveal at WWDC on June 5th, “is likely to accelerate the adoption of augmented reality — and the broader phenomenon of ‘mixed reality,’ which encompasses full-immersion virtual-reality headsets that completely occlude a person’s vision,” Christopher Mims writes for The Wall Street Journal Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Christopher Mims for The Wall Street Journal: Just as personal computers and then smartphones were once exotic and now both teach and distract us daily, augmented reality is coming for how we interact with the digital and physical worlds. Apple has a chance to succeed where others have failed… The key to Apple’s success — or failure —…