Only possible with Apple silicon, the 15-inch MacBook Air is the world’s best 15-inch laptop. It comes in four gorgeous finishes, including starlight, space gray, silver, and midnight. Apple today introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life, and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. Customers can order starting today,…

The Writers’ Guild of America is capitalizing on the media attention surrounding Apple today and its WWDC announcements by planning leafletting protests at several Apple Stores, including the Apple Park Visitor Center. As the writers’ strike enters its second month without any sign of a deal, the group is now ramping up campaigns against individual studios. This includes Apple because of its Apple TV+ original content division. more… The post WGA protest planned for Apple Park and other Apple retail stores today as writers’ strike enters second month appeared first on 9to5Mac.

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple has built a large structure at Apple Park for controlled heads-on demos of its forthcoming XR headset on Monday, June 5th, Bloomberg News‘ Mark Gurman reports via Twiter. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Mark Gurman via Twitter: It sounds like Apple will also have a hands-on area in the Steve Jobs Theater – open to developers — for after the keynote — in addition to headset building. The keynote will be played in the same spot as last year but there is a new shade to cover people and prevent sunburns. – Apple has built a large structure on the Apple Park campus to provide controlled hands-on demos of the device to some…

Apple’s augmented reality (AR) / virtual reality (VR) / mixed reality (MR) headset is finally expected to be revealed on Monday, June 5th at 10am PDT / 1pm EDT after years in development. This is a huge moment for not only the company, but the European extended reality (XR) sector as a whole. Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Callum Booth for TNW: With its VR/AR headset, the Cupertino giant is on the brink of jumping into an entirely new industry, one that could either reinforce or destroy its reputation as a sector definer. And for European XR companies? Apple’s hardware has the potential to do miraculous things… “The magnitude of the opportunity is enormous,…