Macworld The biggest Apple event of the year is a few days away! So in this episode of the Macworld Podcast, we preview what’s in store at WWDC! Operating system updates, Apple watch enhancements, new Macs, a new way to see reality, and more on the show! Stay tuned! This is episode 843 with Jason Cross, Michael Simon, and Roman Loyola.  Listen to episode 843 on Apple Podcasts Listen to episode 843 on Spotify Get info This episode is a summary of what we think could happen at WWDC. Before this episode, we dedicated shows that discuss in greater detail each platform. If you’re interested in listening to any of those shows, here are the links. Episode 838: Apple’s headset…

Apple rose 11 places over last year in the latest Axios Harris Poll 100, a ranking of the reputations of companies most on the minds of Americans, a framework Harris has used since 1999. Apple’s overall score of 80.6 compares well to No.1 Patagonia’s 83.5. The category scores for Apple: #19. Character – 76.9 #2. Trajectory – 84.4 #23. Trust – 79.7 #9. Culture – 80.8 #27. Ethics – 77.6 #39. Citizenship – 73.0 #4. Vision – 84.0 #7. Growth – 83.4 #3. Products & Services – 85.1 This year’s rankings are based on a survey of 16,310 Americans from a nationally representative sample conducted March 13–28. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness…

Macworld Until March 2022 Apple sold two sizes of its iMac desktop computer. The smaller model was more suited to home users due to its less powerful processor, while the larger 27-inch model, with more speed and higher-end features, was meant to be powerful enough for more demanding users. When Apple introduced the 24-inch iMac in 2021 with a colorful redesign and M1 chip, it was the beginning of the end for the high-end version. First Apple discontinued the iMac Pro, and a year later introduced the Mac Studio with the 27-inch Studio Display in March 2022 and discontinued the 27-inch iMac at the same time. But the story doesn’t end there. Ever since it was retired, there have been…

On June 5th, to kick off WWDC 2023, Apple is expected to reveal the company’s long-awaited move into the mixed reality With its “Reality One” XR headset. One of three potential options will determine its initial success. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Ewan Spence for Forbes: First, Apple may have found an absolute game-changer of a scenario that elevates the Apple Hheadset into a must-have product. I think it’s unlikely that Apple has a global killer app… there are smart minds at work for every headset manufacturer, and they have just as much smarts as Apple’s staff. Then there’s the most likely possibility: Apple doesn’t have anything significant. Instead of coming out with a…

Macworld With M2 MacBooks for sale and M3 models on the way, it’s easy to overlook the M1 MacBook Air. But you shouldn’t when it’s this cheap: Amazon is selling the M1 MacBook Air for $799, a savings of $200 and matching the lowest price we’ve ever seen. The MacBook Air has Apple’s first M1 processor with just seven GPU cores, but it’s still a very capable machine. In our review, we called its performance “shocking,” and our opinion hasn’t changed more than two years later. With all that speed, you also get a fantastic 13.3-inch display and Magic Keyboard, excellent battery life, and the classic MacBook Air design that Apple abandoned with the latest redesign. We’re not sure how…

Whether or not we expect to buy, I suspect most of us would like to at least try Apple’s upcoming AR/VR headset. But the availability of Reality Pro demos is likely to be limited, even after the product goes on sale toward the end of the year. It may even be that Apple takes a similar approach to the original gold Apple Watch – where you not only had to make an appointment, but one that took place off the main sales floor … more… The post Reality Pro demos will likely require a hard-to-get Apple Store appointment appeared first on 9to5Mac.