Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Image: Apple The third — and presumably final — season of the Apple TV Plus series was stuck between a sitcom and prestige drama but still managed to end on a high note. In the opening episode of Ted Lasso’s third season, the perpetually cheerful coach (Jason Sudeikis) found himself stuck between two worlds: the desire to stay with his soccer club, AFC Richmond, in England and complete some unfinished business with a found family and his need to go back home to the US and be with a son who is missing him very badly. It provoked a full-on existential crisis — and as the season wore on, the show itself experienced something similar. With ballooning episode run times…

Macworld Say, did you hear the rumor about iOS 17 from, oh, perhaps five minutes ago? Your news feed probably has a recent report about what’s coming soon for the iPhone –if not from five minutes ago, then maybe from the past few hours, or at the most, a day or two. Reading about iOS 17 is nice and all, but as a Mac editor, what I look for in my news feed are juicy macOS rumors, something that tells us what we could see in the next version, macOS 14. And if my news feed could produce special effects based on its contents, it’d play chirping crickets. Our macOS 14 news hub has nothing. Okay, not exactly nothing, but…

Apple’s oft-rumored mixed-reality headset, which the company is expected to reveal at WWDC on June 5th, “is likely to accelerate the adoption of augmented reality — and the broader phenomenon of ‘mixed reality,’ which encompasses full-immersion virtual-reality headsets that completely occlude a person’s vision,” Christopher Mims writes for The Wall Street Journal Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Christopher Mims for The Wall Street Journal: Just as personal computers and then smartphones were once exotic and now both teach and distract us daily, augmented reality is coming for how we interact with the digital and physical worlds. Apple has a chance to succeed where others have failed… The key to Apple’s success — or failure —…

Macworld Multiple iPhone owners have reported a ‘bug’ with iOS 16.5 that has severely diminished their handsets’ battery performance. British news site The Mirror, for example, cites social media complaints about the software update “absolutely decimating the battery on my iPhone 12 Pro” and “iOS 16.5 battery drainage” being “even worse.” A quick search on Twitter reveals one user asking Apple support if there’s “any update regarding the iOS 16.5 fix, it’s draining the device battery,” another complaining that “coincidental or not, since iOS 16.5, not only is my battery life horrific, charging time has slowed drastically, and for some reason, my battery is reaching seriously hot temperatures,” and many more with similar issues. All very worrying, right? Well, no,…