In the ever-evolving landscape of technology, few companies have left as indelible a mark as Apple. From its humble beginnings in a Silicon Valley garage to its current status as a global tech giant, Apple has consistently pushed the boundaries of innovation, forever altering the way we interact with technology. (more…)

While Apple is renowned for its groundbreaking hardware, its services division has quietly emerged as a key driver of the company's growth and profitability. In 2023, Apple Services generated over $74 billion in revenue, accounting for nearly 25% of the company's total revenue. This impressive growth is expected to continue in the years to come, driven by a combination of factors, including increasing smartphone penetration, the growing popularity of subscription services, and Apple's expanding ecosystem of hardware and software products. (more…)

The ever-popular iMac, Apple's iconic desktop computer, has been due for an update for some time now. While it remains a capable machine, its design language lags behind other Apple products, and its internal hardware could benefit from a refresh. Rumors and speculation swirl around a potential 2024 iMac refresh, and here's what we might see: (more…)

Apple has been rumored to be working on a mixed reality headset for several years, and finally, at the 2023 Worldwide Developers Conference, the company unveiled its long-awaited device, dubbed the Apple Vision Pro. The Vision Pro is a high-end mixed reality headset that combines virtual reality (VR) and augmented reality (AR) capabilities, promising to blur the lines between the physical and digital worlds. (more…)

Apple, the tech giant renowned for its innovative products, has been rumored to be working on an electric vehicle (EV) for years. Known internally as Project Titan, this ambitious project has faced its fair share of challenges and delays, but recent reports suggest that Apple is making significant progress towards bringing its self-driving car to market. (more…)

Apple Computer had a mixed bag of results in 2023. On the one hand, the company released a number of new products and software updates that were well-received by critics and consumers alike. On the other hand, Apple's sales of Mac computers declined in the first half of the year, and the company faced some challenges in the global supply chain. New Products and Software Apple's biggest product launch of 2023 was the M2 chip, which powers the new MacBook Air, MacBook Pro, and Mac mini. The M2 is a significant upgrade over the previous generation of Apple silicon, with up to 20% faster CPU performance and up to 35% faster GPU performance. (more…)