Macworld Apple had plenty of great things to show off when it unveiled iOS 17 at WWDC. We’re psyched about vastly improved autocorrect, StandBy, Live Voicemail transcriptions, custom contact posters, and all that other good stuff. But sometimes it’s the little things that have the biggest impact. A small interface change or tiny unsung feature might change the way you use your iPhone day-to-day more than all the fancy AI-powered gimmicks ever will. Here are some of the little things in iOS 17 that you didn’t hear about in the keynote, but are sure to have an impact on your iPhone. Ping your Apple Watch One of our favorite features of the Apple Watch is that you can open Control…
Just a day after Apple debuted its Vision Pro headset, The Verge reports that Apple has acquired AR headset startup Mira, a firm most known to the public for providing headsets used on Mario Kart rides in Super Nintendo World at Universal Studios Japan and Universal Studios Hollywood. The Verge says Mira CEO Ben Taft shared a private photo on Instagram showing a number of Apple employee badges with the comment "Excited for Mira’s next chapter, at Apple :). 7 year journey from dorm room to acquisition." At least 11 Mira employees have reportedly joined Apple, which essentially confirmed the acquisition by issuing its standard press statement to The Verge, saying only that "we generally do not discuss our purpose…
Apple today revealed the "Vision Pro" headset, its first mixed-reality headset device, and visionOS, an all new operating system for the device. Vision Pro is Apple's first mixed-reality device, showing passthrough video of a wearer's eyes. The device features an all-new operating system that features a three dimensional interface. Experiences in Vision Pro aren't constrained to the boundaries of a display, users can make apps any scale, and place apps wherever they wish. Environments extend beyond your physical space, and control how immersed you are by turning the digital crown. Apple says that it marks the beginning of "spatial computing." A Home view floats in the world in front of you to feel "truly present" in your room. Users use…
Macworld Apple put a lot of effort into making its early slate of Apple TV+ original shows a little bit of something for everyone. All the company needed was one breakout hit to put the service on the map. While the quality was good, none of the shows got that “everyone is talking about it” quality until, almost a year after the debut of Apple TV+, one of the shows that weren’t very heavily promoted became a runaway hit. Combing niceness and good cheer with soccer seems like a recipe that could never succeed in the U.S., but Ted Lasso managed to charm everyone just the same. The show immediately became the most-watched show on Apple TV+. The first season…
As a big fan of Apple TV’s popular soccer comedy “Ted Lasso”, Manchester City manager Pep Guardiola said he was happy to appear as himself on the show’s penultimate episode that aired this week. Pep Guardiola cameo in “Ted Lasso” Jason Sudeikis plays Ted Lasso, a small-time college football coach from Kansas hired to coach a professional soccer team in England, despite having no experience coaching soccer. In the 12-episode third season of “Ted Lasso,” the newly-promoted AFC Richmond faces ridicule as media predictions widely peg them as last in the Premier League and Nate (Nick Mohammed), now hailed as the “wonder kid,” has gone to work for Rupert (Anthony Head) at West Ham United. In the wake of Nate’s…
In August 2020, Apple announced that its longtime senior vice president of Worldwide Marketing, Phil Schiller, would become an Apple Fellow, continuing his marketing career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller continue to lead the App Store and Apple Events. In fact, he’s the man responsible for the launch of Apple’s first major new product in years, it’s long-expected mixed-reality headset. Apple VR/AR headset concept by Antonio DeRosa As Schiller became an Apple Fellow, Greg (Joz) Joswiak was promoted to Apple’s executive team as senior vice president of Worldwide Marketing. Mark Gurman for Bloomberg News: Joswiak is the company’s marketing chief and one of the biggest proponents of the…
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