The tech industry is dynamic and ever-changing, with companies constantly striving to stay ahead of the curve. Apple, a giant in the tech world, has consistently set benchmarks for innovation and design. As we look ahead, it's crucial to analyze how Apple's competitive position might evolve over the next five years. (more…)

Apple's iconic MacBook Air has always struck a balance between portability and performance. But with the 2024 refresh, that balance reaches new heights thanks to the introduction of the M2 Pro and M2 Max chips, marking a significant shift in capabilities for this ultra-thin powerhouse. Let's delve into how these new chips elevate the MacBook Air to a whole new level. (more…)

The iPhone Upgrade Program (IPUP) is a financing program offered by Apple that allows you to get a new iPhone every year for a fixed monthly payment. The program also includes AppleCare+ coverage, which provides protection against accidental damage and theft. To be eligible for the IPUP, you must be at least 18 years old and have a valid US credit or debit card. You must also have a wireless carrier plan that is compatible with the iPhone. To enroll in the IPUP, you can visit an Apple Store, Apple's online store, or the Apple Store app. You will need to select the iPhone model you want, choose your carrier plan, and agree to the terms of the program. (more…)

Macworld When Apple unveiled its first-ever smartwatch back in 2014, it’s fair to say that the world wasn’t exactly sure what it was for… and neither was Apple. In those early days, along with the fitness elements which would remain an enduring part of the product’s appeal, the company talked enthusiastically about sharing taps, sketches, and heartbeats with friends, which would not. It took time for users and third-party developers to teach Apple what they wanted from a smartwatch, and for the company to take that on board. Today, the Apple Watch is a mature and versatile product. It’s so versatile, indeed, that you may not be aware of some of its most useful capabilities. In this article, we’re going…

Whether your iPhone or iPad is long overdue a battery replacement, or you just want to get more juice out of a single charge, here's a way to keep your device's Low Power Mode on all the time. Most ‌iPhone‌ and iPad users will be familiar with the way their device throws up a prompt to turn on Low Power Mode when the battery falls to 20 percent. The special mode conserves what remaining battery life the device has left by limiting some features, but by default the mode automatically turns off when a charging iPhone or iPad reaches 80 percent. If that irks you, don't worry – there is a solution. Perhaps you're running the latest version of iOS…

If you still pay for Spotify through the App Store, you won't be able to for much longer. Spotify is about to cut you off.Spotify (on the left) and Apple Music (on the right)There was a window of opportunity for Spotify Premium customers to sign up directly through the App Store, between 2014 and 2016. Back then, the two companies were very vocal about their feelings regarding the digital storefront and its fees, with Spotify constantly declaring along the way that Apple should remove the 30% App Store tax altogether. Read more...