Apple rose 11 places over last year in the latest Axios Harris Poll 100, a ranking of the reputations of companies most on the minds of Americans, a framework Harris has used since 1999. Apple’s overall score of 80.6 compares well to No.1 Patagonia’s 83.5. The category scores for Apple: #19. Character – 76.9 #2. Trajectory – 84.4 #23. Trust – 79.7 #9. Culture – 80.8 #27. Ethics – 77.6 #39. Citizenship – 73.0 #4. Vision – 84.0 #7. Growth – 83.4 #3. Products & Services – 85.1 This year’s rankings are based on a survey of 16,310 Americans from a nationally representative sample conducted March 13–28. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness…

Apple is expanding its participation at the 2023 Cannes Lions advertising festival, indicating the possibility of an advertising announcement at WWDC.Tor Myhren, Apple's VP of Marketing CommunicationsThe company usually maintains a low-profile presence during significant industry events. During such events, Apple's representatives have even gained a reputation for discreetly flipping their lanyards to prevent passers-by from reading their name or company on their badges. Read more...

Macworld Why you need your own website If small-business owners didn’t understand the value of an online presence before lockdown, they certainly do now. Being online is key to growing your business. Whether you’re a writer, an artist, a photographer or an entrepreneur, a dedicated website showcasing your achievements is a brilliant way to reach clients and establish your reputation. With social media afflicted by issues of trolling and impersonation, particularly as Facebook, Instagram and Twitter move to a subscription model for verification, the only way to be sure of your online identity is to run your own domain. Building a website can be a hassle The problem is that, unless you’re an experienced coder, building a website is an…

Macworld The next version of the Apple Watch could enjoy a substantial boost in speed and battery performance after news broke that it’s likely to get a new processor based on the A15 Bionic in the iPhone 13 and iPhone 14. Leaker-analyst Mark Gurman made the prediction, spotted by MacRumors, in a conversation on the Discord channel he hosts for subscribers. He began by saying the Apple Watch Series 9 would get a “new processor” and clarified that this meant a truly new component as opposed to the merely rebranded chips that Apple has included in the past two generations of its smartwatch. The Series 8 and Apple Watch Ultra both have an S8 chip, while the Series 7 has…

Users of Apple products are characterized by a variety of factors that contribute to their unique demographics and preferences. While it is important to note that not all Apple users share the same characteristics, here are some common traits often associated with Apple product users: (more…)

Macworld Macs may be a far less tempting target for malware and viruses, but they’re not immune from attack. Even if you don’t care about adware or being used as means to infect users on other platforms, it’s still possible to fall victim to ransomware, or password theft. Accordingly, good antivirus for Mac software will protect your Mac on all of these fronts. It’ll catch malware that’s still spreading or in circulation; block ransomware; protect older systems with out-of-date software from security vulnerabilities; prevent your Mac from acting as a carrier for malware aimed at other operating systems; and keep infected files off of any virtual machines you’re running. As to the question of which Mac antivirus software you should choose,…