Apple's iPad now commands half of the US tablet market, as it saw more than 20% growth in Q1 2023 year-over-year, while all other vendors declined.Apple's range of iPadsRecently, Canalys claimed that Apple more than doubled its iPad sales in China in Q1 2023 compared to the same period in 2022. Now the same research firm reports that US iPad sales in the same period were dramatically better than for any other tablet. Read more...

Late last year, Apple finally updated the entry-level iPad to bring it into line with the all-screen design of its more expensive models – and that decision appears to have paid off. Market intelligence data suggests that Apple achieved dramatic growth in iPad shipments during the first quarter of this year … more… The post Revamped entry-level iPad dramatically boosted US sales appeared first on 9to5Mac.

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. One week to go There are just seven days to go until Apple’s WWDC 2023 keynote presentation, the second biggest event in the company’s calendar and the first of any kind since last fall. This time next week, the lucky few will be attending the watch party at Apple Park (and looking forward to their special tour; no, of course,…

The adoption rate of Apple's mixed-reality headset among iPhone users might parallel that of the AirPods and Apple Watch. However, the headset will be at a much higher cost.Render of Apple's upcoming headsetReports suggest that shipments of the upcoming headset from Apple might be aimed at developers with a limited production run, at least for the first year. It might also only attract serious buyers due to the high price. Read more...

Apple's mixed-reality headset will be primarily targeted at developers and could now see shipments of fewer than 100,000 units this year, Taiwanese research firm TrendForce reports. Apple headset concept by Marcus Kane TrendForce claims that the headset's high cost, difficulty to manufacture, and focus on developers will "restrict sales predominantly to pre-orders for this year." While Apple's headset could stimulate some new demand in the AR/VR product category, the high price tag of the device, believed to be in the ballpark of ~$3,000, will apparently pose a significant barrier to broader market growth. Trendforce forecasts that shipments of the new headset will now "fall short" of 100,000 units this year, with Apple potentially capping production at no more than 300,000…

New research claims that Samsung is focusing on higher-end smartphones in Western Europe, aiming to challenge Apple's iPhone as the market shows early signs of recovery.Canalys most recently reported that global smartphone shipments fell by 13% in Q1 2023. Samsung remained the biggest vendor, but only Apple managed to grow its market share year over year.Now Canalys believes that Samsung is aiming to mimic Apple's focus on higher-end smartphones, at least by increasing advertising and carrier deals for its flagship models within Western Europe. It's increasing its investment in Market Development Funds (MDF), which supports partners' sales efforts. Read more...