Apple is testing two desktop Macs that are equipped with M2 Max and ‌M2‌ Ultra chips, according to Bloomberg's Mark Gurman. The ‌M2‌ Max chip first came out in January with the launch of the 2023 14-inch and 16-inch MacBook Pro models, but the ‌M2‌ Ultra chip is new and would succeed the M1 Ultra chip that Apple uses in the Mac Studio. Gurman does not know which specific Macs will feature the chips, but the machines are labeled as "Mac 14,13" and "Mac 14,14" internally. Previous rumors have suggested that the revamped Apple silicon Mac Pro could include the ‌M2‌ Ultra chip, the ‌Mac Pro‌ that Apple is developing is labeled as "14,8" internally, so the desktop machines in…

Macworld Apple put a lot of effort into making its early slate of Apple TV+ original shows a little bit of something for everyone. All the company needed was one breakout hit to put the service on the map. While the quality was good, none of the shows got that “everyone is talking about it” quality until, almost a year after the debut of Apple TV+, one of the shows that weren’t very heavily promoted became a runaway hit. Combing niceness and good cheer with soccer seems like a recipe that could never succeed in the U.S., but Ted Lasso managed to charm everyone just the same. The show immediately became the most-watched show on Apple TV+. The first season…

Macworld After months of rumors and speculation, Apple’s annual Worldwide Developers Conference is imminent. In just a few short days, all that rumor and speculation will finally be answered, and we can make way for…new rumors and speculation. (At least then it will be based on things we’ve actually seen.) But as we enjoy our last hurrah before the hurricane of news and updates hits, it’s time to compile a look at what exactly we might be expecting when Apple executives appear (in a no doubt slickly compiled video) at Apple Park next week, and what isn’t likely to make the cut. Heads up They say that where there’s smoke there’s fire, and if that’s true then the Apple mixed-reality…

Apple’s oft-rumored mixed-reality headset, which the company is expected to reveal at WWDC on June 5th, “is likely to accelerate the adoption of augmented reality — and the broader phenomenon of ‘mixed reality,’ which encompasses full-immersion virtual-reality headsets that completely occlude a person’s vision,” Christopher Mims writes for The Wall Street Journal Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Christopher Mims for The Wall Street Journal: Just as personal computers and then smartphones were once exotic and now both teach and distract us daily, augmented reality is coming for how we interact with the digital and physical worlds. Apple has a chance to succeed where others have failed… The key to Apple’s success — or failure —…

MacRumors founder Arnold Kim joins us on this week's episode of The MacRumors Show to discuss some of the history of the website and the world of Apple news and rumors. Subscribe to the MacRumors YouTube channel for more videos Arnold started MacRumors as a hobby while studying for his final year of medical school in 2000. It has since grown to become the most popular Apple news and rumor site on the internet, sporting round-the-clock news coverage, helpful tutorials and a buyer's guide, a discussion forum with over 1.1 million members, and much more. Arnold tells us about the website's beginning, his feelings about giving up his medical career to focus on Apple news, and growing MacRumors over the…

Apple hasn’t made a major product introduction since it rolled out the Apple Watch in 2015, but with its “Reality Pro” mixed-reality headset, expected to retail for $3,000, the company will be entering into a market that has so far failed to catch on with mainstream consumers. Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Emily Bary for MarketWatch: Apple has a history, though, of turning technology categories into trends, and a team of Goldman Sachs analysts says the company might be able to work its magic again with the Reality Pro headset. “Although we recognize that the [augmented/virtual reality] industry as a whole has generally been disappointing, we believe that Apple’s potential AR/VR headset can succeed…