Macworld You probably haven’t heard, but on Monday Apple is holding its first event of 2023 on Monday. We’re kidding—we know you know it’s time for WWDC 2023, and we’re here to give you the lowdown on the event’s announcements. That’s right. Just like last year’s iPhone event, by an amazing coincidence, we’ve again stumbled across Tim Cook’s video script for Monday morning’s keynote presentation and of course, we’re going to share it all with you. It’s a doozy: from iOS 17 and new Macs to macOS and the mixed-reality headset, we’ve got the scoop on everything you’re going to hear from Apple on Monday—three days before Apple is ready to show it all to us. (Editor’s note: This story…

Apple rose 11 places over last year in the latest Axios Harris Poll 100, a ranking of the reputations of companies most on the minds of Americans, a framework Harris has used since 1999. Apple’s overall score of 80.6 compares well to No.1 Patagonia’s 83.5. The category scores for Apple: #19. Character – 76.9 #2. Trajectory – 84.4 #23. Trust – 79.7 #9. Culture – 80.8 #27. Ethics – 77.6 #39. Citizenship – 73.0 #4. Vision – 84.0 #7. Growth – 83.4 #3. Products & Services – 85.1 This year’s rankings are based on a survey of 16,310 Americans from a nationally representative sample conducted March 13–28. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness…

Apple’s oft-rumored mixed-reality headset, which the company is expected to reveal at WWDC on June 5th, “is likely to accelerate the adoption of augmented reality — and the broader phenomenon of ‘mixed reality,’ which encompasses full-immersion virtual-reality headsets that completely occlude a person’s vision,” Christopher Mims writes for The Wall Street Journal Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Christopher Mims for The Wall Street Journal: Just as personal computers and then smartphones were once exotic and now both teach and distract us daily, augmented reality is coming for how we interact with the digital and physical worlds. Apple has a chance to succeed where others have failed… The key to Apple’s success — or failure —…

Macworld iPads are one of the most user-friendly devices you can buy. Kids take to them like ducks to water and they are a great way to let them take their first steps with technology. Also, they can be fantastic tools for learning as well as having fun. Whether it’s educational games, entertainment apps, using them to create art with an Apple Pencil or just something to stop them getting bored on car journeys, iPads can be a godsend. Choosing the right one is a challenge at the moment though, as there are plenty of models in the current catalog, all with their unique charms. Fear not, we’re here to help make things clearer with a quick guide on the…

Macworld Apple’s higher-end iPads have used the universal USB-C connector port rather than Apple’s own Lightning connector since 2018. Now the iPad Air, iPad mini and even the 10th generation iPad feature the USB-C port instead of Lightning. In fact, the only iPad Apple sells without USB-C is the 9th generation iPad. The M1 iPad Pro uses the even more capable but identical-looking (and compatible to USB-C) Thunderbolt connection. What many people don’t realise is that the USB-C port is good for more than charging or plugging in wired earbuds. Apple’s tablets can also be used with other peripherals that transform it into a versatile computer. As such, iPad owners have a wide range of USB-C accessories available to them…

Macworld Apple’s AirTag object tracker helps users find their keys, pet, or even vehicle in the supermarket car park by using the tracking device and the expanded Apple Find My network on their iPhone. Priced at $29/£29 each for one, or $99/£99 for four, AirTags have proved incredibly popular, but there are other similarly capable products available—some of which beat Apple’s AirTags in certain forms and functions? Look out especially for trackers that “Work with Apple Find My”, as these operate just like an AirTag, adhere to all Apple’s privacy protections, and use the power of the network of hundreds of millions of Apple devices that use Bluetooth wireless technology to detect missing devices and report their location back to…